What is Content Marketing?

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What is Content Marketing?

Content marketing can be confusing but it is an essential element in B2B social communications, blending elements of  public relations, digital strategy, and social media. Content marketing allows companies and executives to position themselves as resources in their field, showcase their expertise, and establish a dynamic presence across the internet. Content is created and then distributed via multiple strategic channels. Here we offer you a simplified snapshot of what content marketing is.

Content Marketing graphic

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