A recent Adobe study conducted of more than 1,000 U.S. marketing professionals reveals the struggles and challenges marketing professionals have experienced in recent years. A changing communications landscape has left many unsure of their role and scampering to update their skills. Some of the findings include: Marketers know they must reinvent themselves, but don’t know …
Three options to getting your mid-sized company to digital 2.0 in no time. The explosive growth of social media and digital marketing has turned marketing on its head. Many seasoned marketers and company presidents, especially in mid-sized companies, find themselves not really knowing what to do in the digital marketing sphere and with not enough …
Content marketing can be confusing but it is an essential element in B2B social communications, blending elements of public relations, digital strategy, and social media. Content marketing allows companies and executives to position themselves as resources in their field, showcase their expertise, and establish a dynamic presence across the internet. Content is created and then …
Marketers find creating content or keeping up with their blogs to be one of the most challenging marketing tasks, with 43% indicating that it simply takes too much time. But creating content doesn’t have to be that complicated. Much of the material that you need to create valuable content is already at hand. Here are …
ZF Energy Development releases a new series of white papers. Authored by Michael Overturf, ZF Energy Development CEO, the first white paper discusses how lean energy works, and what it means to your industrial business. Lean Energy: A Framework for Achieving Continuous Increase in Industrial Energy Productivity. White Paper Series – Volume I Download this …
Small business owners are spending more time on social media and less time on other business activities creating a heavier workload and a greater demand on employee time. A survey conducted by Vertical Response indicated that small businesses are: Spending more time on social media, but “struggling with the added workload.” Finding value in paying …
Social Communications is a 360° approach to communications… PR + Digital Strategy + Social Media = Social Communications In today’s communications landscape, there is a new breed of consumers–the multi-screen, omni-channel consumer. These consumers are everywhere and expect their information, products, and services to be accessible anywhere and any time. With social communications, we get …
Five Core Principles for Effective Crisis Communications by Victoria Osorio, Managing Director, i-media-international Crisis communications management. The phrase alone can cause a shiver to run down our spine as we silently ask that a crisis never befall us or the organizations we work with. But crisis communications management need not be feared. It can in …
Originally Posted on So-Com News on March 21, 2013 by Victoria Osorio | Leave a comment In a rush? Read the Express Version! Small businesses and startups encounter a different set of challenges than larger companies when it comes to marketing. Resources are scarce and everything has to be leveraged. Enter social media. Leverage is …
Creating or ready to enhance your social media presence? Here are five questions your communications team should consider for a successful social media presence.
Fun Facts! With each click, share and like, the world’s digital data pool is expanding faster than we can comprehend. How much data is generated every minute? With the Global Internet Population growing 14.3% from 2011-2013, and now at approximately 2.4 billion, you can bet it’s a lot. #socialmedia Continue reading
I-media-international has the privilege of working with the great team at Federal Hill Solutions. We manage their social media channels including Facebook, Twitter, Google +, and LinkedIn, and an owned online magazine The IT Report. The Baltimore-based IT solutions company, with satellite offices in New York City, provides cloud and data center services, managed IT … Continue reading
A recent Adobe study conducted of more than 1,000 U.S. marketing professionals reveals the struggles and challenges marketing professionals have experienced in recent years. A changing communications landscape has left many unsure of their role and scampering to update their skills. Some of the findings include: Marketers know they must reinvent themselves, but don’t know … Continue reading
Three options to getting your mid-sized company to digital 2.0 in no time. The explosive growth of social media and digital marketing has turned marketing on its head. Many seasoned marketers and company presidents, especially in mid-sized companies, find themselves not really knowing what to do in the digital marketing sphere and with not enough … Continue reading
The Army Week Association, headed by Christopher Page and Jennifer Wilson, has joined the i-media-international family of clients . i-media-international will manage their e-newsletter development for both Army Week NOLA and Army week NYC. “i-media-international is proud to be working with Army Week,” said Victoria Osorio, i-media CEO. “They are dedicated to educating and supporting … Continue reading
Content marketing can be confusing but it is an essential element in B2B social communications, blending elements of public relations, digital strategy, and social media. Content marketing allows companies and executives to position themselves as resources in their field, showcase their expertise, and establish a dynamic presence across the internet. Content is created and then … Continue reading
Marketers find creating content or keeping up with their blogs to be one of the most challenging marketing tasks, with 43% indicating that it simply takes too much time. But creating content doesn’t have to be that complicated. Much of the material that you need to create valuable content is already at hand. Here are … Continue reading
By Victoria Osorio Things have changed in the kingdom. The kingdom of the internet is not what it used to be in the days of yore when people actually searched for news and relevant information. In today’s modern kingdom, news and information comes to them like the town crier of the olden days. But a … Continue reading
i-media-international is proud to be on board with La Cita de las Americas and their charismatic founder and managing director, Rick Still, to develop their social media presence. Still, a popular industry veteran, is introducing La Cita de las Americas, a three-day travel industry forum, this September 30 – October 2. The inaugural invitation-only event … Continue reading
We’re thrilled to be working with a leading marketing consultancy in South Africa, UPbeat Marketing, and their fearless leader, Nathalie Chinje and her team. UPbeat Marketing is growing rapidly and expanding their already extensive reach. As their communications agency-of-record in the U.S., i-media-international’s charge will be to showcase UPbeat Marketing’s thought leadership and expertise on … Continue reading
